CURITIBA CITY HALL - NÃO MEANS NO 
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Curitiba was selected as one of the host cities for 2014 Fifa World Cup. But not everything was a cause for celebration. After all, the number of cases of violence against woman increase significantly during the World Cups in Germany and Africa. To prevent the same situation from happening again and show to foreign tourists that violence against women wouldn't be tolerated, we created a universal campaign based in something that always considered communication barrier: language.