THE IMAGE TEST
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In Brazil, a country that many still insisting on calling a racial democracy, the black population faces bigger difficulties in achieving the same professional opportunities as the white people. The Institutional racism here is frequent in companies, but a large part of the society still insists on keeping this issue in silence. And to raise awareness of the topic within Brazilians and start a nation-wide debate on institutional racism we developed a social experiment called The Image Test.
CASE STUDY